Social Media Marketing
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The Event for Digital Marketing
ad-tech: San Francisco
April 15 - 17, 2008 | Moscone Center
final rating:
- Title:
- Only Connect!
- Name:
- Samarjit Das
- Company:
- Regalix
- Views:
- 876/0
- Comments:
- 8
- Description:
- Social media marketing to me is about establishing connections in a highly participatory and interactive web... read moreSocial media marketing to me is about establishing connections in a highly participatory and interactive web culture. Collaborative technologies such as blogs, social networks, video sharing sites, RSS, Wikis provide innumerous 'meet the consumer' situations. The challenge lies in understanding the social nature of these conversational routes and integrating technology and design to transform consumers into collaborators who will ultimately shape up the brand experience. I have always evangelized the new social media as a democratic and consumer controlled ecosystem. As a marketer I see the immense potential of social networks and online communities to solicit feedback, to test ideas, concepts and products. But if I simple push out my messages to my target audience I will hardly generate any response. I believe transparency and authenticity is the key here. The social media is also a flourishing social marketplace where users upload, download, use, share zillions on content everyday. These transactions can be monetized too and folks are earning. Take the case of user created videos for instance. Creativity has taken a whole new dimension in this media where the anonymous, amateur user of yesterday can now become a virtual celebrity and also a threat to all the creative heads in digital media agencies like us! We have but only one choice – cede control. Let them talk, engage, contribute and consume. We as marketers should facilitate the dialogue, participate in it or even sponsor it. Thanks to social media, the consumer today is informed, opinionated and also much empowered. The opportunities are plenty. Only connect. read less
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- By
- Derek Smith
- On
- 04-25-2008
nice -
- By
- Lazymadman
- On
- 04-17-2008
Samarjit: Points taken. However, I have a question: how do i promote my blog to reach my target-audience and connect to like-minded people? Marie: Even i am searching for humanity! -
- By
- gauri pandey
- On
- 04-17-2008
Very nicely put! Gone are the days of passive participation from the consumers- the opinionated, participative consumer is here to stay -
- By
- Puneet Bhatia
- On
- 04-17-2008
Cheers!! -
- By
- Manjit
- On
- 04-17-2008
quite aptly stated. respect for the social media space is crucial -
- By
- Manjit
- On
- 04-17-2008
quite aptly stated. respect for the social media space is crucial -
- By
- marie st. germain
- On
- 04-17-2008
where's the humanity?? -
- By
- marie st. germain
- On
- 04-17-2008
where's the humanity??
