Social Media Marketing
What does it mean to you?
Tell us your answer and you could win a Social Media
Campaign just like this one!
The Event for Digital Marketing
ad-tech: San Francisco
April 15 - 17, 2008 | Moscone Center
final rating:
- Title:
- The Greatest Marketing Heaven on Earth!
- Name:
- Steven Goldhar
- Company:
- Sundance Media Inc.
- Views:
- 2,210/0
- Comments:
- 4
- Description:
- Social Media gives marketers the ability to get in front of a highly qualified audience where they can be engaged... read moreSocial Media gives marketers the ability to get in front of a highly qualified audience where they can be engaged with a marketing campaign in context with the reasons they are where they are in the first place. Viral effects, media integration and using IT creatively to give a perceived value to a potential customer in return for their cooperation are just some of the many unique benefits available through social media marketing. Say goof-bye to mass targeting for good because Social Media marketing opportunities means fewer ads served and paid for and more conversions. I think we will see this media return the highest CPA's of all media in the coming years. read less
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-
- By
- Catherine Bancroft
- On
- 04-18-2008
A good and accurate commentary on the potential and unique opportunities to marketers. -
- By
- Catherine Bancroft
- On
- 04-18-2008
leave a comment here... -
- By
- Dave Glantz
- On
- 04-18-2008
Elegantly and succintly sums up the potential of social media marketing -- a phenomenon that can be notoriously difficult to define with any precision. I agree that it is more than merely targeting ads to likely buyers, but the opportunity to engage the consumer in a reciprocal and interactive relationship. It creates, as Mr. Goldhar recognizes, a virtuous cycle of closer and more positive (and more targeted) understanding between the marketer and consumer. -
- By
- Jeff White
- On
- 04-17-2008
Very insightful!
